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We could only be thankful for the smart guy who invented double-sided business cards! Not only do these provide your business’s contact data, they also offer very important additional information about the services you specialize in.
The problem with most traditional business cards is that they don’t say much in terms of what you really do, and what makes you stand out from the rest. For instance, if you’re the owner of E-Z Manufacturing Company, and that’s all it says on your business card plus your contact information, the person you gave the card to may eventually forget what it is that you really do.
Double-sided business cards, however, offer much more despite their higher printing costs. These ingenious calling cards may feature the usual information in front plus the reasons why you’re the best in the industry at the back.
A highly paid consultant who earns a living by giving talks and seminars makes full use of these double-sided business cards. They have his contact info in front, including the URLs of his online portfolio and his e-mail address, while the backside displays a bulleted list of the seminar topics he specializes in.
His double-sided business card, therefore, is something like a mini-brochure which helps people think of him whenever they come across these topics. Furthermore, he sees to it that he always updates these double-sided business cards as his seminar topics evolve.
International Business Cards
Smart businessmen who constantly meet with professionals in other countries make use of bilingual double-sided business cards – that is, cards that contain text in English in front plus the same information in another language at the back. How ingenious is that?