MTV Unveils Music-Download Service
Urge’s main selling point is its integration with Windows Media Player 11, which also launches into public beta on Wednesday. It uses WMP 11’s navigation, cribs some UI cues, and lets WMP 11 users purchase and download music without even opening a new window. The relationship very much resembles iTunes Music Store’s integration with iTunes 6, minus the large collection of video downloads and podcasts that iTunes offers.
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Urge’s price is comparable to the other subscription services. $9.95 a month will get you unlimited downloading privileges, while $14.95 a month gets you a To Go subscription for loading music onto your portable device. Urge is also offering a two-week trial without requiring any commitment or credit card number.
Judging strictly by the feature set, Urge isn’t much different than Napster, Rhapsody, Yahoo! Music Unlimited or any of the other subscription services. It has celebrity playlists, a bunch of streaming radio stations, artist profiles, and a growing number of blogs. You can download Billboard charts by genre and year, watch select music videos, and explore music by genre. But Urge has some cool tricks up its sleeve, too.
Near-seamless integration with Windows Media Player 11 (also in beta) means you can use WMP 11’s snazzy search function with Urge, too. Type an artist, track, or name into the search field, and you’ll get results back from both the Urge catalog and from your own library. And when you queue up songs to listen to or download, Urge lets you know if you already have the track in your collection—whether you ripped it, downloaded it legally, or scored it off a P2P network.
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