How Apple has transformed automotive electronics: when Apple CEO Steve Jobs introduced the iPod in 2001, he knew it would change the way people interacted with their music. What he did not know was how much the device would change the way automakers and suppliers look at in-vehicle entertainment
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The iPod is the latest example of how far the auto industry has yet to move in order to progress at the speed of the consumer electronics industry. Both OEMs and suppliers are running at break-neck pace to assure they’re not caught behind the curve yet again. “We’re constantly looking for what is the next iPod. We do a lot of market scouting and talking to other consumer electronics companies. We also use a lot of proprietary research in the form of clinics and guerilla research–going into a big box retailer and talking to people who are tech savvy and watching what they do,” says T.C. Wingrove, senior manager of North American innovation for Visteon. Doing the research is one thing, making products that are cutting edge is yet another.
Same Old Story
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